1. What gender are you?
6 of the 12 people were female and the other 6 people were male.
2. How old are you?
All twelve of the people we asked were from ages 17-20.
3. How often do you watch music videos?
4. Where do you mostly watch music videos?
5. What conventions do you expect to find in an alternative music video?
These were a selection of the most frequent comments answered on this question:
- Romance
- Couples
- Storylines
- Scenic landscapes
- Live performances of the artist
- Pretty colours
- Nature locations - woods/fields
6. What would you expect to see the band members/artist doing in the video?
These were a selection of the most frequent comments answered on this question:- Involved in the storyline
- Liv performances
- Love scenes
- In a scenic area walking etc
What I've found from my Audience Research
For both makes and females aged 17-20, the main mode of watching music videos is television and YouTube where they watch videos mostly once a week or sometimes daily. Their ideas of what an alternative music video should entail often involved love, romance and a lot of songs/videos surrounding the idea of a relationship. This is something I will incorporate into my music video. The people who completed my questionnaire said that they expected to see scenic landscapes, pretty colours and a lot of locations with nature such as lakes, fields, forests etc. I will try to incorporate this into my video so that it is not only what they expect to see in an alternative music video but what they want to see, this will also work well with the theme of romance.
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